by George Cuevas | Mar 22, 2024 | Design
From Concept to Cocktail Branding
In the competitive landscape of modern business, creativity has emerged as a powerful tool for branding and the recipe for design-driven success. Thorn Cocktail Bar in Miami stands out as a shining example of a client who not only appreciates but actively leverages the creative expertise of designers to forge a distinctive brand experience and gain a competitive edge in the market.
At Thorn, the collaboration between agency (Beyond The Agency), designer and management goes beyond mere aesthetics. It’s about infusing every aspect of the brand with a unique personality.
Read more about our collaboration!
by George Cuevas | Jan 29, 2024 | Design
Designing with Purpose: The Art of Crafting Swizzle Sticks
Creating a new product is more than just design—it’s about crafting an experience. As a designer obsessed with the details, I approach every element with intention, from branding to aesthetics to functionality. My latest venture? Swizzle sticks that not only enhance the look of a cocktail but also improve the mixing experience. Inspired by Tiki culture and crafted with purpose, these stirrers stand out through thoughtful design and market research.
Read more about the journey behind this unique creation and how every detail was meticulously considered.
