by George Cuevas | Mar 22, 2024 | Design
From Concept to Cocktail Branding
In the competitive landscape of modern business, creativity has emerged as a powerful tool for branding and the recipe for design-driven success. Thorn Cocktail Bar in Miami stands out as a shining example of a client who not only appreciates but actively leverages the creative expertise of designers to forge a distinctive brand experience and gain a competitive edge in the market.
At Thorn, the collaboration between agency (Beyond The Agency), designer and management goes beyond mere aesthetics. It’s about infusing every aspect of the brand with a unique personality.
Read more about our collaboration!
by George Cuevas | Oct 3, 2023 | Projects
Designing with Intention: The ESL Garnish Pick
When Adrian, GM of Empire Social in Miami, sought a garnish pick that truly reflected the exclusivity of their cocktails, we knew a standard bamboo pick wouldn’t cut it. Through a detailed design process—exploring concepts, selecting premium materials, and refining manufacturing mockups—we crafted a piece that goes beyond function. The ESL pick is a sophisticated branding statement, merging luxury with thoughtful design. Congratulations to Adrian and Marketing Director Ashley Sixto on winning the 2023 BIBBER Cup—proof that attention to detail always stands out.
Read more about how intentional design can elevate a brand.
