by George Cuevas | Mar 22, 2024 | Design
From Concept to Cocktail Branding
In the competitive landscape of modern business, creativity has emerged as a powerful tool for branding and the recipe for design-driven success. Thorn Cocktail Bar in Miami stands out as a shining example of a client who not only appreciates but actively leverages the creative expertise of designers to forge a distinctive brand experience and gain a competitive edge in the market.
At Thorn, the collaboration between agency (Beyond The Agency), designer and management goes beyond mere aesthetics. It’s about infusing every aspect of the brand with a unique personality.
Read more about our collaboration!
by George Cuevas | Jan 29, 2024 | Design
Designing with Purpose: The Art of Crafting Swizzle Sticks
Creating a new product is more than just design—it’s about crafting an experience. As a designer obsessed with the details, I approach every element with intention, from branding to aesthetics to functionality. My latest venture? Swizzle sticks that not only enhance the look of a cocktail but also improve the mixing experience. Inspired by Tiki culture and crafted with purpose, these stirrers stand out through thoughtful design and market research.
Read more about the journey behind this unique creation and how every detail was meticulously considered.
by George Cuevas | Oct 3, 2023 | Projects
Designing with Intention: The ESL Garnish Pick
When Adrian, GM of Empire Social in Miami, sought a garnish pick that truly reflected the exclusivity of their cocktails, we knew a standard bamboo pick wouldn’t cut it. Through a detailed design process—exploring concepts, selecting premium materials, and refining manufacturing mockups—we crafted a piece that goes beyond function. The ESL pick is a sophisticated branding statement, merging luxury with thoughtful design. Congratulations to Adrian and Marketing Director Ashley Sixto on winning the 2023 BIBBER Cup—proof that attention to detail always stands out.
Read more about how intentional design can elevate a brand.
by Laura Cuevas | Aug 4, 2023 | Home Decor
Elevate Your Candle Game
We love 3-wick candles, but finding the perfect modern stand for them? Nearly impossible—so we designed our own! Sleek, stylish, and made to complement any interior, our handcrafted candle stands aren’t just functional—they’re statement pieces. Whether you’re setting the mood with your favorite candle, displaying a small planter, or even showcasing a Tiki oil lamp, these stands add the perfect touch of modern elegance.
Read more and discover how we turned our obsession into a beautifully designed home essential.
by George Cuevas | Jul 26, 2023 | Business, How-To
Design with Purpose: The Story Behind Our Bud Vases
At Rivers & Caves, we believe great design starts with a need. Our latest product launch was inspired by the power of small details—like a single flower brightening a space. We set out to create elegant, compact bud vases that blend form and function, using test tubes as the vessel and refining the design with wood and cast acrylic. Through meticulous testing, laser-cut mockups, and careful craftsmanship, we brought these vases to life. But a product launch isn’t just about design—it’s about sharing the story. From photography to SEO, we ensured every detail was just right.
Read more about our journey and discover the beauty of simplicity in our latest collection.
